Design Portfolio

Welcome to my portfolio! Here, you will find a limited selection of my work in graphic design. As a passionate and dedicated designer, I strive to create visually engaging and clear deliverables that leave a lasting impression. In this gallery of my work, you will see a variety of projects ranging from branding and logo designs to print and digital media advertising. Each photo represents a unique and creative solution to a specific design challenge. My portfolio is only a small sample of my design abilities since most of my work for the last 5 years was confidential due to non-disclosure agreements, and the content I designed had proprietary information.

Power of a PhD Growth Conference - Full Campaign

The Power of a PhD Growth Conference (Growthcon for short) was a 3-day event held by Cheeky Scientist to empower PhDs. This project entailed not only a full online ad campaign to gain visibility and registrants, but also designing the event logo, company merchandise, name badges, table cards, event activities, flyers, posters, and slide decks for speaker presentations. There was also an associated documentary, in which I supplied the graphical elements for the video in addition to designing the webpage to download it. Copyrighted by Cheeky Scientist. 

Advertising

Driving Traffic And Generating Leads Through Organic Media & Paid Marketing

Below are samples of ads I made as the designer of Cheeky Scientist for various projects. Cheeky Scientist owns the copyright for all images.

Ebook Ad Campaign 

63 Best Positions For PhDs

This ebook campaign was a special challenge because I had the opportunity to design my first bus-stop ad. They were placed around areas of higher learning institutions on the east side of the US like MIT in Boston, encouraging PhDs/students to take advantage of Cheeky Scientist’s free resource guides. I enjoyed being able to see my designs on the street, having a positive impact on PhD students looking for careers out of academia. 

Book Launch Organic Campaign

The Power of a PhD

The book is written by Cheeky Scientist’s CEO & founder Isaiah Hankel, who offered the book to PhDs for free during his live seminars before mass distribution. As a result, the book received feedback early on, and led to insightful reviews, which I was able to transform into eye-catching imagery to further promote the book on social media.

Webinar Promotional Campaign

40 For 5 Power of a PhD Summit

The 40 For 5 Summit was a special webinar event that brought together 40 PhDs in different careers to share their experience, in the form of informational interviews. Due to the large amount of speakers for the summit, their time was limited to 5 minutes per speaker. The challenge here was to figure out which PhDs to highlight in the 'spotlight' ads. We had several of these in two distinct color palettes, and I chose to focus on diversifying by career fields. The event successfully brought together hundreds of PhDs and PhD students, eager to learn from each other’s experiences. 

Career Program Ads

With 20+ programs for unique careers, Cheeky Scientist was in constant need of new ads for their programs. The “I AM” series was a particular favorite of mine, utilizing bold typography and clear imagery to capture attention.

Editorial Design | Digital & Print

Project #1 - Digital Program Walkthrough

A preview of all the resources contained within the career track program, Medical Science Liaison Alliance, neatly packaged into a printable PDF. The goal was to design an informative 'sneak peek', showing the value of the program while simultaneously enticing customers to purchase. Design tools used: InDesign (layout), Photoshop (device mockups). 

Editorial Design | Digital & Print

Project #2 - Redesign of Cheeky Scientist's R&D career track program

Redesign of the program, Research & Development Society career track, consisting of 6 modules each with 3 workbooks and presentations per module. Maintained the brand style used in Cheeky Scientist learning materials while designing new diagrams with the content to deliver clean and up-to-date learning materials. Due to NDA restrictions, I cannot show the materials within the workbooks and presentations, but below is a visual of all the materials included in the program, publicly available on their website. Design tools used: Adobe Illustrator, InDesign, & Photoshop.

Editorial Design | Digital & Print

Project #3 - Redesign of Career Map Infographic

Redesigned a 'Career Map' to 1) clarify the categories and their careers into a more comprehensible flow, 2) add more careers to the map, and 3) incorporate an interactive element to provide more value to members and increase audience engagement. Printed on 11x17. Owned and copyrighted by Cheeky Scientist.